12 Aug 2021

Full-Time SEO, Website and Social Media Specialist

Orion Hotels and Resorts SA – Posted by Orion HotelsAnywhere

Job Description

Exciting Opportunity!

We are looking for the expertise of a creative, experienced SEO specialist with working knowledge in web development, as well as social media management.

Job Purpose

  • Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
  • Manage all SEM campaigns on Google, Yahoo and any meta-search engine local or international, in order to maximize ROI.
  • Responsible for online content population, auditing and creation.
  • Manage social media, media marketing and web development initiatives.
  • Refresh the web footprint of the company & other required web initiatives, auditing of online content and management of the company’s PR image online.
  • Responsible for the visual appearance, accessibility, consistency and usability of the sites while ensuring brand presence and continuity management.
  • Assist in developing skills within the organization and sharing knowledge with colleagues in the fields of: SEO, E-commerce, Animation, Graphic Design, Web Development, Social Media Population and Management, Content Auditing and Online Lead Generation Strategies, Analysis & Evaluation.

 

Duties and Responsibilities:

SEO

  • On-page SEO: Analyse, review and implement changes to websites so they are optimised for search engines
  • Off-page SEO: Manage all SEO activities, such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
  • Technical SEO: Ensure websites are error-free, optimised for speed and mobile and have correct schema markup in place.

Google Ads

  • Create competitive ads on Google search and display ads, service offerings, product listings within the Google ad network to web users.

Social Media Management

  • Manage the company’s social media pages (knowledge of Facebook advertising required)

 

Experience and Skills Required

  • Minimum 4 years’ experience in Search Engine Optimisation and Google Adwords
  • Proven SEM experience managing PPC campaigns across Google and other meta-search engines
  • Solid understanding of performance marketing, conversion and online customer acquisition.
  • Experience in e-commerce, conversion analysis and evaluation, social media management and content auditing strategies.
  • In-depth experience with website analytics tools, e.g. Google Analytics, Google Tag Manager, etc.
  • Experience with A/B and multi-variate experiments
  • Working knowledge of HTML, CSS, WordPress, JavaScript, PHP development and Schema Markup
  • Up to date with the latest trends and best practices in SEO, SEM and Google Ads
  • Ideally a Qualification in a quantitative, test-driven field

How to Apply

Send your CV to careers@oriongroup.co.za

Job Categories: Sales & Marketing. Job Types: Full-Time. Salary: Market Related. Job expires in Endless.

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